Beiersdorf forecasts with Intelligence ...
Beiersdorf (BDF)
uses Intelligent Forecaster to determine a
few optimal forecasting profiles out of a
myriad of potential forecasting profiles.
Exponential Smoothing offers the users
different variants of Single, Double,
Holt's, Holt-Winter's, Damped Trend etc. to
accompany different time series patterns.
Each allows a range of parameters, causing a
substantial problem of model selection and
model parameter selection. Intelligent
Forecaster was sued to identify a small
subset of less than 10 suitable models that
cover the whole range of options, reducing
complexity in profile selection for the
demand planner and
Read the white
paper [here]
About the
company: BDF is a global fast moving consumer goods
(FMCG)
manufacturer of skin and beauty care brands,
selling 100s of products BDF across 150
affiliates worldwide. Nivea is the single
largest skin care brand in the world, which
just celebrated its 100th birthday.
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